Learning AI in the Work, Not Around It.

I’m a software architect in Phoenix working where commerce platforms meet AI: search, personalization and agents that act on real orders and inventory. Fifteen years of commerce taught me that data quality and permissions decide whether an AI feature can be trusted.

I’m learning by bringing AI into my day-to-day work, from development and research to building my own products. Some things work well. Others take more work than the demo suggests.

Today, I lead the technical strategy for my teams, connecting what we build to what the business needs. As AI changes what’s possible, I keep revisiting our assumptions, testing new approaches, and helping the team decide what’s worth pursuing.