Supporting technical direction across enterprise commerce programs, from platform evaluation and proof of concept through delivery recovery and long-term architecture. Working closely with business leaders, client engineers and delivery teams to turn uncertain requirements into decisions teams can build and operate.
- National Outdoor Retailer2023 to present
Lead technical work for retail media and marketing technology, directing a team of four developers and mentoring technical leads across the broader program. Earlier, led edge-side personalization architecture and AI search experimentation, coordinating approaches used by multiple teams.
- Enterprise Apparel and Wholesale Platform2022 to 2023
Joined as technical lead when delivery and client confidence needed attention. Aligned backend, frontend, QA and business analysis work, partnered with senior client engineers on inventory and fulfillment architecture, and prepared a successor to take over technical leadership.
- Reverse Logistics Marketplace2022
Led platform evaluation and shaped a proof of concept around a difficult question: could the proposed resale model work for customers and partners? The prototype established technical feasibility while exposing business-model concerns before a larger investment.
- Enterprise Gifting Platform2021 to 2022
Helped regain control of a troubled Magento 2 migration by resetting scope, establishing engineering standards and leading the team through a reusable branded-store foundation and its core integrations.